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Sirius announces radio service launch plans SIRIUS SATELLITE RADIO NEWS RELEASE Posted: November 15, 2001 Sirius Satellite Radio, the satellite radio broadcaster, announced Wednesday it will launch its service on February 14, 2002, in leading metropolitan markets Houston, Denver and Phoenix. Interim co-CEO and Chief Financial Officer John Scelfo commented, "This is a big day for Sirius. We worked closely with our hardware and retail partners to select our launch markets based on commuter data, retail spending patterns and marketing opportunities. Our testing has shown excellent results and we know consumers will be happy with the service. With our infrastructure fully in place, strong relationships with our retail, electronics and automotive partners, and key competitive market differentiators like 100 percent commercial free music and completely original music programming, we will offer consumers a great value and a great product." Sirius' launch markets feature large commuter bases, early adopters of technology, favorable attitudes towards mobile electronic products and strong retail environments. The three markets encompass approximately 10.5 million people, including over 1.4 million commuters who spend at least an hour a day driving to work. Consumers will be able to purchase Sirius receivers in more than 200 storefronts, including major consumer electronics outlets like Circuit City, Best Buy, Good Guys, Ultimate Electronics, Car Toys, Audio Express and Crutchfield. Advertising, retail marketing, public relations, event marketing and online and direct marketing will support the launch plans. "Kenwood, Panasonic, Jensen and Clarion will have units rolling off the assembly line and onto store shelves in advance of our service launch," said Doug Wilsterman, VP Marketing and Distribution. "We view today's launch announcement and results from the company's testing as a strong endorsement of the quality of the Sirius service," said Bob Law, VP, Sales and Marketing, Kenwood USA. "We are working closely with Sirius to make satellite radio a reality for our customers." The company expects to announce the next phase of its rollout in early January at the Consumer Electronic Show in Las Vegas. Consumer test results During drive testing, Sirius was able to compile critical objective and subjective data from numerous drive routes across the country. User feedback on the quality of the service was measured by factors including sound quality, installation, reception, customer service and programming. Scelfo commented, "The overall results met or exceeded our demanding performance criteria. We were particularly pleased with the input from a consumer standpoint because it overwhelmingly demonstrated consumers' endorsement of our 100 percent commercial-free music and strong news and entertainment line-up." Programming OEM relations Highlights include:
From its three satellites orbiting directly over the U.S., Sirius will broadcast 100 channels of digital quality radio to motorists throughout the continental United States for a monthly subscription fee of $12.95. Sirius will deliver 60 original channels of completely commercial-free music in virtually every genre, and 40 channels of sports, news and entertainment programming. Sirius has exclusive alliances to install AM/FM/SAT radios in Ford, Chrysler, BMW, Mercedes, Jaguar, Volvo, Mazda, Dodge and Jeep vehicles. Kenwood, Panasonic, Clarion and Jensen satellite receivers, including models that can adapt any car stereo to receive Sirius, as well as home and portable products, will be available at retailers such as Circuit City, Best Buy, Good Guys, Tweeter and Crutchfield.
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Apollo 12 tribute DVD set![]() New! Featuring the jovial crew of Pete Conrad, Dick Gordon and Alan Bean, the Apollo 12 mission was struck by lightning shortly after liftoff but proceeded on the second successful exploration voyage to the lunar surface. This three-disc DVD brings the mission to life with extraordinary detail. U.S. - U.K. - E.U. - Worldwide Fallen Heroes special patch This special 12-inch embroidered patch commemorates the U.S. astronauts who made the ultimate sacrifice, honoring the crews of Apollo 1, Challenger and Columbia.U.S. - U.K. - E.U. - Worldwide Women in Space Women of Space: Cool Careers on the Final Frontier is for girls, young women, and anyone else interested in learning about exciting careers in space exploration. Includes CD-ROM.U.S. - U.K. - E.U. - Worldwide Mars rover poster This new poster features some of the best pictures from NASA's amazing Mars Exploration Rovers Spirit and Opportunity.U.S. Apollo 11 special patch Special collectors' patch marking the 35th anniversary of the historic Apollo 11 moon landing is now available.U.S. - U.K. Expedition 20 The official embroidered patch for the International Space Station Expedition 20 crew is now available from our stores.Current Shuttle Mission Patch The official embroidered patch for shuttle Atlantis' flight to deliver critical spare equipment to the space station.![]() Ares Patch The Ares Project will develop two new rockets to launch astronauts back to the Moon under NASA's Vision for Exploration. The Ares 1 will employ a single space shuttle solid rocket booster to loft the Orion crew capsule. The gigantic Ares 5 will haul the equipment and cargo needed for such lunar voyages. This is the Ares emblem.One Giant Leap
Hosted by Corbin Bernsen, this award winning documentary marks the 50th anniversary of the U.S. space agency and features exclusive interviews with veteran astronauts.Expedition 21 The official embroidered patch for the International Space Station Expedition 21 crew is now available from our stores.The web's best space video service! Get additional video, audio, image and virtual reality content for a low-cost monthly or annual subscription fee. Subscriptions start at $5.95/£3.50. Click here to see what's currently available. Hubble Posters Stunning posters featuring images from the Hubble Space Telescope and world-renowned astrophotographer David Malin are now available from the Astronomy Now Store.Get e-mail updates Sign up for our NewsAlert service and have the latest news in astronomy and space e-mailed direct to your desktop (privacy note: your e-mail address will not be used for any other purpose). Station Calendar
NEW! This beautiful 12" by 12" wall calendar features stunning images of the International Space Station and of the people, equipment, and space craft associated with it, as it takes shape day by day in orbit high above the Earth. |
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